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Posted on Friday, February 19, 2010

Solutions Go Beyond Convention to Create Engaging Customer Experiences


At the exhibit AMX will demonstrate a range of digital signage solutions from easy-to-use applications to control systems that integrate with signage to give users more flexibility and management over an entire digital signage deployment, enabling unique capabilities, such as being able to receive an automatic notification when a display has a problem or has been turned off.

The cost-effective Inspired XPress is based on a new type of player that provides a small, yet powerful digital signage solution with customization capabilities. It's simple, all-in-one software tool allows users to quickly and easily create templates and content, and then publish that content to tiny players that can easily be mounted behind a display. Based on a Scalable Vector Graphics platform, it can blend streaming video, encoded video or images and audio file formats with other dynamic information such as RSS or XML feeds. It can play text in any direction and includes basic fonts for several languages and allows users to load customizable fonts to support corporate branding.

"AMX has differentiated our digital signage offerings from other systems on the market by developing solutions that create an experiential environment for customers," said AMX Chief Technology Officer Robert Noble. "AMX digital signage systems can integrate with other environment elements such as lights and audio to create a viewer immersion experience driven by the message on the display or an action by the viewer. This customer-focused environment enables retailers to provide a superior level of customer service, one that actually enhances the face-to-face experience customers have with staff on the floor."

Other solutions AMX will be demonstrating at the Digital Signage Expo include enabling interactive retail applications with reporting features, multi-display solutions with custom content, simple content creation and publishing, turnkey solutions with emergency messaging, and touch screen applications.

AMX will also present the latest version of its on-the-spot editing and publishing software, Inspired Composer. Composer 4.0 features a revamped interface that is more user friendly and includes new capabilities, such as allowing various approval levels for content changes and a preview function to allow test viewing prior to publishing.