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Christie Digital Projectors Power Immersive MoMA Exhibition
Posted on Monday, November 25, 2013
New York, NY – (November 25, 2013) –Christie® projectors have been selected by The Museum of Modern Art (MoMA) for their presentation of the exhibition Isaac Julien: Ten Thousand Waves, a moving image installation by the renowned artist and filmmaker on view in the Donald B. and Catherine C. Marron Atrium from November 25, 2013 through February 17, 2014. Working with MoMA, Christie partner Michael Andrews Audio Visual Services (MAAVS) selected eight Christie WU14K-M WUXGA DLP® projectors and one Christie HD14K-M 1080 HD DLP® projector to meet the needs of the exhibition and realize the ambitious vision of the artist.
Isaac Julien. Maiden of Silence (Ten Thousand Waves). 2010. Endura Ultra photograph I, 180 x 240 cm. Courtesy of the artist, Metro Pictures, New York and Victoria Miro Gallery, London
Ten Thousand Waves premiered
at the 2010 Sydney Biennial, and
has been exhibited internationally
to wide acclaim. The original
inspiration for the 50-minute
presentation was the Morecambe
Bay tragedy of 2004, in which 23
Chinese cockle pickers drowned
on a flooded sandbank off the
coast of northwest England.
The Christie projectors will
display the installation’s
beautifully crafted visuals, which
incorporate images of archival
footage recorded by a police
helicopter the night of the tragedy,
accompanied by audio recordings
of distress calls from the scene. With this tragedy at the center of the work, Julien poetically interweaves images of contemporary Chinese culture with its ancient myths.
Christie Delivers for MoMA and the Artist
The technology used to present Ten Thousand Waves is essential to its exhibition at MoMA. A total of 9 Christie projectors will display the work onto nine doubled-sided screens ranging in sizes from 16 feet wide up to 23 feet wide, all hung at multiple levels and locations throughout the atrium. The exhibition is intended to be viewed not only from ground level, but also from the upper floors, which themselves are at various heights and angles to the display and look down on the space. These multiple perspectives encourage audiences to move through, and interact with, the sights and sounds of the installation from their personal points of view.
Eight Christie WU14K-M projectors light up eight screens of various sizes, while one Christie HD14K-M projector lights up the ninth, and largest, screen. The intricacy of these arrangements required the use of cutting-edge audio-visual display technology to deliver powerful and bright images, as well as crisp and clear sound, to create a large-scale immersive experience. The projectors also had to be exceptionally bright to overcome the challenges of the high ambient light environment.
According to Michael Wright, President of Michael Andrews Audio Visual Services, it was paramount that the state-of-the-art display technology chosen run smoothly and bring all aspects of the installation together to achieve its full visual impact. The Marron Atrium is an expansive, high ceilinged, public space where the museum has less control of ambient light and sound, requiring a technological solution that could overcome these challenges.
“We choose Christie high performance projectors because they offer the most reliability and flexibility, and always deliver the excellence our customers demand in their visual displays,” said Wright. “The installation required full design flexibility, so that they could be arranged to fit the artist’s needs within the atrium space. Since the moving images are projected from challenging angles, the projectors also needed to match the images and colors flawlessly, making the Christie M Series a perfect fit for this project. Working on such a large scale and with so many projectors, the museum used the new Christie InControl™ App to individually control and calibrate every aspect of each projector wirelessly.”
“At Christie, we help our customers create and share the world’s best visual experiences, and we proudly support the works of innovative artists such as Isaac Julien, who are experimenting with unique ways to tell their stories to the world,” said Mike Garrido, senior product manager, Business Products, Christie. “Ten Thousand Waves is a great example of how advanced visual display technology can help facilitate an artist’s creative vision, and we are thrilled to provide Christie projectors for this exciting project at MoMA.”
Part of the Christie M-Series 3-chip DLP® projector platform, the Christie WU14K-M and Christie HD14K-M offer high resolution (1920 x 1200 WUXGA and 1920 x 1080 HD respectively), and feature embedded warping, blending, and color matching capabilities for ultimate design flexibility. Drawing a maximum power of 1500W with two lamps instead of four, they are also highly efficient, with low operating costs.
About Michael Andrews Audio Visual Services
Founded in New York City in 1987, Michael Andrews Audio Visual Services’ early work was based on basic equipment rentals and tape stock sales. Today, Michael Andrews stands as a premier Manhattan-based organization with national reach, supplying full service technical-production capabilities and a broad range of audio-visual equipment services to a wide array of clients. Utilizing state-of-the-art technology, a full complement of meeting specialists and over twenty years working experience, Michael Andrews continues to deliver innovative, high-quality service.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.