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Christie 4K Technology Brings Filmmakers' Vision into Sharper Focus at the Toronto International Film Festival
Posted on Thursday, September 4, 2014
A festival sponsor for 14 consecutive years, Christie helps filmmakers share their vision with dazzling clarity.
TORONTO, Ont. – (September 4, 2014) Christie®, a world leader in advanced cinema technologies and visual displays, brings the 39th Annual Toronto International Film Festival®* into sharper focus this year by lighting up an expanded list of venues with Christie 4K-resolution digital cinema projection. With 4K submissions to the festival having doubled from 2013, Christie, the official projection sponsor for 14 consecutive years, will offer 4K screening capability at Roy Thomson Hall, Princess of Wales Theatre, The Elgin Theatre's Visa Screening Room and Ryerson Theatre. All TIFF Bell Lightbox cinemas also feature Christie 4K projection.
The Toronto International Film Festival is the world’s largest and most acclaimed public film festival, this year screening 392 features and 139 world premieres from 79 countries. The Festival will be held September 4 – 14.
“In the short span of a decade, nearly 100 percent of Festival screenings have gone from traditional film to digital, reflecting a global technological revolution that has transformed the filmmaking world,” said Diane Cappelletto, TIFF’s director of technical production services. “Christie’s increasing presence throughout the Festival as the official digital projection partner has been instrumental in helping us meet the evolving needs of filmmakers by keeping pace with the speed of these changes.”
Christie is also supporting TIFF’s inaugural Festival Street initiative, September 4 – 7, during which King Street West will be transformed into a “pedestrian playground.” The event will feature live music, a pop-up show, food trucks, and art installations. A Christie Roadster HD20K projector will illuminate the Rdio Music Zone and the Steve and Rashmi Gupta Family Stage, where high-energy performances will entertain the crowd. A full list of performers and more details can be found on TIFF’s website.
Christie True 4K – The New Global Standard in Resolution
Christie will also support legendary filmmaker and Academy Award winning visual effects pioneerDouglas Trumbull, who will lead a discussion, “Ad Infinitum: Bigger, Faster, Brighter Movies – The Changing Creative Landscape of Digital Entertainment,” on September 11th as part of TIFF’s Industry Conference, a professional development forum for registered Festival delegates. Trumbull will demonstrate the power of 3D 4K 120 frames per second (fps) projection by presenting his groundbreaking short film, UFOTOG, on a Christie Mirage 4K projector. This film originally premiered in May at the Seattle Cinerama Theater's 2nd Annual Sci-Fi Film Festival using the Christie Mirage 4K, the world's first and only 4K DLP® resolution projector running at a true 120Hz.