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Christie's New Book of Shapes Showcases Innovative Digital Display Projects Around Globe
Posted on Thursday, January 31, 2013
Available As An App, Digital Book Or Hard Copy, The Book Of Shapes Features Christie’s Award-Winning MicroTiles Display Technology
CYPRESS, Calif. – (January 31, 2013) – Christie® has published and released The Book of Shapes – a "coffee table" style book showcasing projects around the globe that are redefining the use of display technology in everything from retail stores to museums and corporate spaces.
A free download as an interactive iPad app, PDF, or hard copy, the book explores how Christie® MicroTiles® — groundbreaking, modular video building blocks — have allowed architects and designers to introduce inventive, irregular shapes into projects where video, motion graphics and interactive content are applied.
The release of “The Book of Shapes: International Design Inspirations Featuring Christie MicroTiles” coincides with Christie’s large presence at the Integrated Systems Europe trade show in Amsterdam Jan. 29-31, and comes on the third anniversary of the market release of Christie MicroTiles.
The Book of Shapes app features MicroTiles installations from around the world since the product’s launch - with visuals, embedded video and detailed narratives on how the display technology is being used, and the results achieved. The app also includes location maps, reference materials and an integrated version of MicroTiles Designer™ 2.0, a Web-based tool that allows designers and architects to visually plan and specify MicroTiles-driven projects.
iPad users can locate and download The Book of Shapes app free from Apple’s App Store. A non-interactive PDF is also available free of charge, allowing all the showcases and supporting material to be readily viewed on other tablet devices and conventional PCs and laptops.
Designed To Inform and Inspire
“The Book of Shapes is designed to inform and inspire people charged with integrating display technology into projects, and help them think about how having a digital canvas can energize and transform a space, or solve a business challenge, in interesting new ways,” explained Kathryn Cress, vice president, global & corporate marketing, Christie.
“We’ve been amazed how architects, retail designers, pro AV and interactive experts have all taken advantage of the opportunity to introduce shapes into design concepts,” added Cress. “They’ve gone so far beyond a display world that was defined forever by rectangles, and the remarkable thing is we’ve likely had just a taste of what’s possible.”
The Book of Shapes celebrates projects across several continents, and is sorted by vertical categories: Retail Environments, Museums & Entertainment, Broadcast Television, Events & Shows, Higher Education and Corporate Spaces.
Among the featured projects is a virtual mountain range at the History Colorado Center in Denver, massive sweeps of MicroTiles in corporate spaces like Deutsche Bank’s Asia-Pacific headquarters in Hong Kong and the Telstra experience centre in Melbourne, Australia. Portable and easily configured, MicroTiles have also been used extensively at temporary exhibits such as global expos, trade shows and fashion events.
The Book of Shapes explores possibilities - projects where MicroTiles have been “disappeared” into walls, built into furniture, and radically transformed retail and lobby environments. The technology has prompted a re-think on the approach to visual messaging and marketing in public or shared spaces.
One of the most ambitious projects featured in The Book of Shapes involves the London Stock Exchange’s main office in Paternoster Square, where several multimedia canvases totaling 508 MicroTiles envelop the space. The project powerfully reflects the kinetic energy of the financial markets, and is used as a compelling visual backdrop for ceremonies welcoming newly listed companies.
That project is also explored in detail in a different, dedicated digital publication, “The Blue Book: How MicroTiles Helped Make an Impact at the London Stock Exchange.” A free copy can be downloaded inside the Book of Shapes app or from Christie by visiting this web page: http://www.microtiles.co.uk/moreinformation.php?tab=bluebook
The launch of Christie MicroTiles three years ago represented a revolution in display technology. Some 30,000 units are now in use globally, and new projects are steadily switching on. During the recent holiday season, for example, 425 MicroTiles were set into the street front windows of the Barneys New York flagship store for an “Electric Holiday” done in partnership with The Walt Disney Company.
Flexible, Modular Display Technology
With their modular design, Christie MicroTiles can be arranged into virtually any shape or scale of display wall. The lightweight and compact rear projection modules measure 16 inches across by 12 inches tall, by 10 inches deep and fit perfectly in retail settings, corporate offices, museums, airports, broadcast sets, indoor sports stadiums, control rooms and numerous other applications.
Christie MicroTiles automatically self-calibrate for color and brightness and have built-in sensors that monitor each LED’s performance. Each tile detects its neighbor and adjusts its image to optimize the overall display. With tiny seams between tiles, Christie MicroTiles produce a virtually seamless canvas with an unlimited number of super-fine pixels. With robust screens that are cool to the touch and high resolution images that are crisp and clear even close up, Christie MicroTiles are perfect for interactive displays.
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