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PureLink Expands PureAssurance Program - Proprietary Program Certifies Additional Display, Source & Control Devices for Matrix & IP Video Switching
Posted on Thursday, October 27, 2016
PureLink Expands PureAssurance Program - Proprietary Program Certifies Additional Display, Source & Control Devices for Matrix & IP Video Switching

PureLink, a leading provider of digital connectivity solutions to commercial audio/video and IT markets worldwide, announced today the addition of multiple manufacturer's hardware to its continuously growing database of PureMedia, HDTools and PureStream certified display, source, and control devices. Each of the third-party devices listed is guaranteed to deliver a comprehensive end-to-end A/V distribution experience, when used in conjunction with the associated PureLink product.

PureAssurance is an in-house testing and certification program that ensures the performance of various UltraHD displays and sources, such as media players, network switches, VTC cameras, projectors, and video processors and receivers, with PureLink’s PureMedia, UX and VIP systems and components. The devices that are certified through PureAssurance are continuously tested to determine their ability to conform to PureLink’s high technical standards and specifications. PureAssurance provides PureLink's systems integrator and designer partners with the assurance that their solutions will perform accurately and consistently.

“Because of the flood of new A/V devices and technologies entering the market daily, installers are constantly facing incompatibility issues,” said Kevin Kang, PureLink’s Technical Sales Director. “This program will enhance dealer and buyer confidence when specifying PureLink solutions and facilitate compliance with different brands,” he added. PureLink’s team of experts regularly tests the most commonly used HD and Ultra-HD devices with PureLink products under various conditions. “The PureAssurance certification program helps dealers who specify PureLink products to win more bids and differentiate themselves from their competitors,” explained Kang.

To view a list of brands and devices deemed PureAssurance Certified, please visit PureLink's website. Additionally, manufacturers who wish to have their devices PureAssurance Certified can contact PureLink either by email at, or by telephone at 201-488-3232.

About PureLink

PureLink designs and manufactures the world’s most respected HD Video connectivity solutions, consisting of products such as Cross-Platform Digital Modular and Integrated Matrix Switchers, Presentation Systems, CATx/Fiber Optic Extenders, Format Converters, Video Switchers and Distribution Amplifiers, along with accessories such as Signal Analyzers, Audio Downmixers, Digital Signal Isolators, and DisplayPort, Fiber Optic, and HDMI Cables and Adapters.  Founded in 2002, PureLink has quietly pioneered the exploding HD Video connectivity space, inventing 1080p HDCP matrix switching along with the large-scale DVI Matrix Switcher. For further information on all PureLink product offerings please go to  

Mike Salerno, Channel Marketing Manager
(201) 488-3232


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