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Wanda Cinema Line Embraces Christie Vive Audio with Second Major Installation in China
Posted on Tuesday, May 19, 2015
SHANGHAI – (May 19, 2015) — Wanda Cinema Line, the largest movie theater operator in China, continues to demonstrate its high level of confidence in the innovative Christie Vive Audio™ system by equipping its latest “Wanda Hall 9” auditorium at Wujiaochang Wanda Cinema in Shanghai with Christie’s cutting-edge cinema audio solution, which utilizes ribbon driver speakers and Class D amplifiers.
“Wanda Hall 9” is an exclusive class of cinema auditoriums targeted at movie aficionados. There are currently three such auditoriums located in Beijing and Shanghai. This particular auditorium at Wujiaochang Wanda Cinema complex boasts over 270 premium seats and a huge 17-meter high-gain metallic projection screen. It is the second theater in China to embrace Christie Vive Audio’s expansive line of cinema-specific audio technologies that are compatible with the leading immersive and surround audio formats in the market. This Vive Audio system has also been configured to meet the requirements of the Dolby® Atmos™ sound technology system. Last year, Wanda Cinema Line became the first cinema chain in Asia to equip its Beijing CBD Wanda Plaza cineplex with Christie Vive Audio, to great success.
“Our first Christie Vive Audio installation in Beijing received much acclaim from patrons and industry players alike since its opening in May last year, and we’re convinced that Christie Vive Audio is one of the best cinema audio solutions that effectively delivers the power and performance that offers the best sound experience for our patrons,” commented Maojun Zeng, general manager, Wanda Cinema Line. “We’ve decided to deploy Vive Audio at our most high-end “Wanda Hall 9” auditoriums as we are fully committed to constantly equipping our theatres with the most modern technologies and high quality presentations.”
“We’re proud and honored that Wanda Cinema Line, our longstanding partner, has once again chosen Christie Vive Audio to be installed at the Wujiaochang Wanda Cinema in Shanghai. This fully demonstrates their strong confidence in our cinema audio solution in delivering dynamic, richly detailed and enhanced aural experience to movie-goers,” said Lin Yu, vice president, Christie Asia Pacific. “Our innovative audio solution and digital cinema projectors, coupled with our team of dedicated technical professionals, will continue to put Wanda at the forefront of the cinema industry.”
The groundbreaking Christie Vive Audio, which offers truly rich, dynamic and detailed sound, unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Auro 11.1, Dolby® Atmos™, 7.1 and 5.1 surround sound. It consists of wall and ceiling surround speakers that use unique ribbon driver technology in a line array design, purpose-built for cinema environments.
The installation in Hall 9 auditorium comprises more than 50 Christie Vive Audio speakers of varying combinations, including LA3 screen channel speakers, LA3C speakers for ceiling surrounds,